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The Hummingbird Program Starbucks Japan



What is the Hummingbird Program?

The Hummingbird Program Starbucks Japan

The Hummingbird Program was launched in 2012 with the message that “all of the small things that each of us can do, when added up, will become a great power.” The Hummingbird Program began as an educational support program for children who were orphaned by the Great East Japan Earthquake, and has been providing learning support for young people and children who are experiencing financial difficulties.


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This year, the program will provide opportunities for children to experience different activities hands-on.


Childhood experiences outside of school such as sports, music, camping, and travel are not only said to influence the development of non-cognitive skills such as self-esteem and perseverance, but are also important opportunities for children to develop connections with a variety of other people. Out-of-school experiences are important for children to find their identity and grow up healthy. However, a survey conducted by Chance for Children (CFC) has found that there is an “experience gap” in which children do not have any out-of-school experiences throughout the year due to various family circumstances.


What are the gaps in children's experiences?

子どもの体験格差とは?


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How to Participate

You can participate in this program by issuing a new Starbucks® Hummingbird card or by using an eligible Starbucks® Hummingbird card. Starbucks® Rewards” and donate your accumulated Star online, so you can easily participate whenever and wherever you feel like it. Donations from this program will be used to support CFC's programs that provide experiences for children.




      There are two ways to participate

{Left}                                                                             {Right}


「Participate with a Starbucks Card」                      「Participate with Starbucks Rewards」                 

The 2025 edition of the Starbucks Card                   Every 25 Starbucks Rewards Stars

has been published with a 「Hummingbird」         saved up can be used in our online 

on it.                                                                             donation system.

We will keep 100円 as a donation at the                     ※The program may be terminated  time this card is issued to you.          without notice when the Star donation 

      In Addition             limit is reached. 

Use this card to shop at Starbucks.

For every purchase, Starbucks will donate

 1% of the purchase price. 

(The “Hummingbird” Starbucks Card for

 2012-2024 is also eligible.


Period : 2025.3.12 (Wednesday) ~ 2025.4.24 (Thursday)

期間:2025年3月12日(水) ~ 2025年4月24日(木)

■Starを利用したオンライン寄付:■Stars used through the online donation system:


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Donation Recipient

Chance for Children, a Public Interest Incorporated Association 





This association was established in 2011 to eliminate disparities in children's education and experiences due to economic disparities in families and to break the intergenerational chain of poverty. We provide free “study coupons” for use at cram schools and lessons, and “Hello Culture Scholarships” for use in sports, cultural arts, outdoor experiences, etc. to children with financial difficulties.


Learn More information here: https://cfc.or.jp/english


Sources:





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